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Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market

Fighting Fraud: Stevan Randjelovic about trust and brand safety in the advertising market

NextM Podcast vor 6 Jahren

0:00

23:53

This episode is about Brand Safety, Advertising, Trust, Technology,
Agency. Topics such as brand safety and trust are becoming
increasingly important in the advertising market, especially when
considering that ad fraud is set to cost the industry billions of
US dollars every year. In this podcast, Stevan Randjelovic, Brand
Safety Manager EMEA at GroupM, describes the current status of
trust and brand safety in the media business. Using several
examples, Stevan demonstrates what potential risks exist especially
in online advertising environments. Furthermore, he explains the
process of ensuring brand safety and talks about the “Global
Alliance for Responsible Media” that aims to protect the integrity
of media. Links GroupM: Website: https://www.groupm.com/ Twitter:
https://twitter.com/GroupMGermany LinkedIn:
https://www.linkedin.com/company/15247567 Facebook:
https://www.facebook.com/GroupM-Deutschland-1434893150137286/
Vimeo: https://vimeo.com/groupmgermany Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de LinkedIn:
https://www.linkedin.com/in/stevanrandjelovic/