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Changing perspectives: A coffee break with Brian Wieser with a current status for the media industry

Changing perspectives: A coffee break with Brian Wieser with a current status for the media industry

NextM Podcast vor 6 Jahren

0:00

4:31

This episode is about Change, Economy, Brands, Experiences and
Media spendings. This episode is part of our NextM podcast special
series, containing short interview snippets, that were recorded
remotely – please excuse minor technical interruptions. The world
is in a constant state of change. Brian Wieser, Global President of
Business Intelligence of GroupM, expresses his point of view on
what's currently happening all around the world. Firstly, he
describes how he examines the economic situation all over the world
and how he helps colleagues from different countries exchange their
experiences during this exceptional situation. Beside
country-specific effects on the economy, Brian sees three main
tipps for such exceptional situations: 1. Brands that are committed
to society, will benefit. 2. What counts now are good experiences
and new consumer concepts. 3. Brands that don’t cut their media
spendings are more likely to come stronger out of the crisis. Links
Brian Wieser: Twitter: https://twitter.com/brianwieser LinkedIn:
https://www.linkedin.com/in/brian-wieser-0a32b5/ Links GroupM:
Website: https://www.groupm.com/ Twitter:
https://twitter.com/GroupMWorldwide LinkedIn:
https://www.linkedin.com/company/groupmworldwide/ Other
Links: Postponed Olympics : Opportunities for Marketers
https://www.campaignlive.com/article/olympics-postponed-opportunities-marketers-wide-open/1678339
More about the goodwill opportunities for brands
https://digiday.com/media/groupm-brian-wieser-brands-goodwill-decline-ads-business-coronavirus-lockdown-bailouts-china/