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Changing perspectives: A coffee break with Stevan Randjelovic on brand safety during crisis

Changing perspectives: A coffee break with Stevan Randjelovic on brand safety during crisis

NextM Podcast vor 6 Jahren

0:00

12:41

This episode is about Brand Safety, Advertising, News Consumption,
Digital Media and Trust. This episode is part of our NextM podcast
special series, containing short interview snippets that were
recorded remotely – please excuse minor technical interruptions.
Currently, one of the most discussed questions in the advertising
industry is probably how to ensure brand safe advertising in times
of bad news and fake information regarding Corona. This is exactly
the topic our guest in this special episode, Stevan Randjelovic,
Director Brand Safety and Digital Risk at GroupM, deals with. We
discuss with him why advertisers should avoid pure keyword blocking
and how the overall news consumption is currently changing,
especially in digital media. In addition to insights on how to
manage brand safe communication and to support trusted information
during the crisis, Stevan also shares his personal advice on how to
make isolation a bit more comfortable. Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de LinkedIn:
https://www.linkedin.com/in/stevanrandjelovic/ Links GroupM:
Website: https://www.groupm.com/ Twitter:
https://twitter.com/GroupMWorldwide LinkedIn:
https://www.linkedin.com/company/groupmworldwide/ Weitere
Links: John Montgomery on Brand Safety during a Crisis:
https://www.iab.com/events/iab-there-measuring-brand-safety-during-a-crisis/
Stevan Randjelovic on brand safety and ad fraud in general:
https://meinpodcast.de/nextm/e21-Stevan+Randjelovic