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Changing perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids

Changing perspectives: A coffee break with Stevan Randjelovic about digitalization on steroids

NextM Podcast vor 6 Jahren

0:00

9:09

This episode is about Advertising, Media Strategy, Digitalization,
Consumer Behavior and Brand Safety. This episode is part of our
NextM podcast special series, containing short interview snippets
that were recorded remotely – please excuse minor technical
interruptions. Brand that want to reach its target groups
appropriately during the crisis should carefully review its media
strategies in several points. Our guest in this special episode,
Stevan Randjelovic, Director Brand Safety and Digital Risk at
GroupM, has some valuable recommendations for advertisers regarding
brand safety: Due to the increased sensitivity of consumers, it is
currently more important than ever to carefully review the media
plan and in particular copies and creatives in digital advertising.
As a result, advertisers will be able to identify strategic
implications for the future, when the crisis is over. As Stevan
says, we are currently experiencing a "Digitalization on Steroids"
which includes significant changes in consumer behaviors – listen
in to find out what this means. Links Stevan Randjelovic:
Twitter: https://twitter.com/stevan_r?lang=de LinkedIn:
https://www.linkedin.com/in/stevanrandjelovic/ Links GroupM:
Website: https://www.groupm.com/ Twitter:
https://twitter.com/GroupMWorldwide LinkedIn:
https://www.linkedin.com/company/groupmworldwide/ Weitere
Links: Tobias Matt of MediaCom on how Corona is driving
digitalization:
https://www.youtube.com/watch?v=XXbADMV0MKM&feature=youtu.be
Brian Wieser with four recommendations for marketers during
the crisis: https://www.groupm.com/managing-through-crisis Tatjana
Damgaard of [m]SCIENCE on changing consumer behavior:
https://www.youtube.com/watch?v=GuZVLuxH3uo