#14 Reinforce direct mailing in the 21st century? Step back or step forward?

Within the last year the idea of reinforcing direct mailing as a
mean of marketing has confronted me several times. I have even
talked to the founders of a German company that has dedicated
itsself to that sole mission: direct mailing. But isn't this a
step back in the evolution of transportation of information? In
this episode I will talk with you about what I am thinking of the
idea and what I expect it to lead towards within the next years.