Richard Chataway from Gobeyond Partners about Behavioural Science & the key to a successful digital strategy

Imagine if you could influence emotions and motivate your
customers to make better decisions - for themselves and for your
company. Would you hesitate? Probably not! After all, you don't
hesitate to optimise technologies and processes in your company
either.


In this episode I talk to Richard Chataway, Director Behavioural
Science at Gobeyond Partners.