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Markenkraft - Der Podcast über Markenführung und Markenforschung Podcast
Great brands brought to life! – Richard North, WOW Stuff (English)

Great brands brought to life! – Richard North, WOW Stuff (English)

Markenkraft - Der Podcast über Markenführung und Markenforschung vor 4 Jahren

‘Small British toy company to disrupt $80 billion toy industry’ - Bloomberg

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Richard is CEO and Co-Founder of WOW! Stuff - a British toy
company. WOW! Stuff produces award winning toys with brand licenses
and is one of the leading companies in their industry. They are
partnering with brands like Disney, Warner Brothers, Harry Potter,
The London Science Museum and Mensa – The Society for people with
High IQ. Richard has a truly unique perspective on brands. He has
created, positioned and advertised his own brands, he is using the
power of established brands to develop successful products, knows
how to market them successfully through all media channels and how
to present them in retail. Unfortunately he also has extensive
experience in protecting his inventions in legal battles against
copycats.