How I Write Archiv

I interviewed Steven Levitan, the co-creator and showrunner of Modern Family, one of the most successful sitcoms of the past two decades. What makes him fascinating isn't just that he wrote hundreds of TV episodes, but how he thinks about the craft of comedy writing itself. We talked about why story breaking is the hardest part of TV writing, how he juggles multiple storylines in 21 minutes, the difference between fast-twitch and slow-twitch writers, why the best jokes come from character, how to build character dynamics that last hundreds of episodes, and why Modern Family was designed to bring joy to families. If you want to understand how professional comedy writers think about storytelling, character development, and the creative process behind hit television, this conversation will give you an inside look at the secrets that made Modern Family. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed David Zucker, the director behind Airplane!, Naked Gun, and some of the funniest movies ever made. What makes this conversation fascinating isn't just the behind the scenes stories, but how he breaks down comedy writing like a science. We talked about his specific rules for making people laugh, his "flywheel theory" of pacing that keeps audiences laughing non-stop, and why they test-screened Airplane! so many times. If you want to understand what actually makes something funny, whether you're writing, performing, or just curious about the craft, this conversation will show you the discipline and technique behind comedy that looks effortless. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

This is not a normal episode. There's two guests, not one. Tim Mackie and Jon Collins, and they're the founders of the Bible project, a YouTube channel with more than half a billion views. It is entirely devoted to teaching people how to read just one book. I think that book happens to be the most influential book in the history of western civilization. The beginning of this interview is about how they make these videos. They're so good, how they're researched, how they're written, how they're animated. Then we got into the deeper stuff, and I think you're going to like it whether you're religious or not. Questions like, how should you read the Bible? And what can we learn about all the different writing styles in scripture? Stories, songs, poetry, proverbs, parables, all those things.  Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Robert Macfarlane, a writer who has mastered the art of nature writing. What makes him fascinating isn’t just that he writes beautifully about landscapes, but how he thinks about language itself. We talked about why he rewrites first sentences hundreds of times, what happens when entire languages die forever, why AI makes all writing sound the same, and how to build a stronger feel for using vivid and rich language. If you want to write more powerfully and develop your distinctive voice, this conversation will show you how to do that. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I interviewed Paul Harding, who won the Pulitzer Prize for Fiction for his very first novel Tinkers. Unlike most novelists, he’s not really interested in plots, and only halfway interested in characters. So what is he interested in? He’s focused on describing the wonders and mysteries of life, teaching us how to see, hear, and feel more vividly, and how to translate those sensations onto the page. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m here at Harvard in the office of Steven Pinker. He’s written nine books and spent his life studying language, cognition, and writing. In this interview, we started with the practical: the rules of writing. But what makes him unique is that he’s been thinking about AI since the 1980s. So if you’re interested in doing great non-fiction writing in the age of LLMs, this interview is for you. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Ezra Klein is one of the internet’s most influential journalists. He co-founded Vox in 2014, and it was there he really pioneered this new era of online journalism. Remember those Vox explainer videos that were so popular? As I’ve recorded this, he’s got the #1 book on the New York Times bestseller list. We talked about the state of media, why pieces need to be longer not shorter, how he reads to understand the world, and why he’s skeptical that AI will ever change the craft of deep and meaningful journalism. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Dune. Forrest Gump. Benjamin Button. Eric Roth wrote all of them. He’s been nominated for seven Oscars and won Best Adapted Screenplay for Forrest Gump. I got the chance to ask him about how you find a deeper theme in a story, what a writer can do to really move people, and what it’s actually like working with people like David Fincher, Steven Spielberg, and Martin Scorsese. Eric Roth is one of the greatest screenwriters of our time, hope you enjoy this one. Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Jamin has been writing Hollywood sitcoms for 28 years on shows like King of the Hill and Beavis and Butt-Head. Unlike most comedy writers, he’s not focused on punchlines, he’s more focused on building rich characters, developing deep storylines, and layering the comedy on top. But how do you do that? That’s what this episode is all about. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Dean Koontz has written over 100 books and sold more than 500 million copies, making him one of the best-selling authors of all time. I visited Dean at his home and personal library to understand what truly sets him apart. Unlike most mass-market writers, Dean is obsessed with the craft. He doesn’t just write stories, he truly lives for the beauty of the English language. We talked about why he stopped outlining his novels and how to build characters that feel alive. But honestly, this conversation goes way deeper than just writing. I think you’re going to love it. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

The world isn’t made of atoms, it’s made of stories. I’ve never heard anyone speak so deeply about interviewing. Johann Hari has written four books, and for each one he travels the globe to record hundreds of conversations. In this episode, he’ll explain exactly how he does it, sharing stories of getting up close and personal with homeless people in Vegas and a crack dealer in New York. In the end you’ll hear a wild story of the apple in Vietnam that almost killed him. Enjoy! Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different. That's because he doesn’t just talk about plot or the hero’s journey, he focuses on character. Great stories don’t start with plot… they start with people. The best part? By the time you’re done with the episode, you’ll have the tools to be a better storyteller in your next conversation.   Explore Will's Storytelling Substack: https://willstorr.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Guggenheim and Apple Store. We also talk about what skills will still matter as AI continues to improve and why learning to write might be more important than ever. Enjoy! A few links: Join the Essay Architecture beta: https://essayarchitecture.com/ Follow Michael Dean on Substack: https://michaeldean.site/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices