FUTURESTRATEGIES - Sustainability in Marketing 🌍 Archiv
58 Episoden
39 Minuten
Michael Schmidt from Virtual Identity is Creative Director and Mobility Industry Lead. After working in all agency positions - from design to creative to account management to strategy - he specialises in international digital communication strategies that involve digital-driven organisational change. Leading teams of up to 25 people, he is an expert when it comes to digital consulting capabilities from strategy, analytics, performance marketing, audience insights, as well as creative, art, copy, co-creation and change management. Besides his marketing know how, he ponders with thoughts on autonomous mobility – the next digital driver of economic and societal change after the smartphone – and how to get active against the climate crisis.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
34 Minuten
Carl-Emil Jensen started his career as co-founder of a platform spotlighting emerging artists across creative mediums. He later joined Under Armour as a product designer to help develop their fitness community digital ecosystem only to then transition to Too Good To Go. He helped shape the creative and branding at the world’s biggest initiative against food waste, growing from the sole creative to leading a team of 25 people supporting 17 markets worldwide. Now he is Director of Creative, creating solutions with creativity.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
31 Minuten
Christina Volk verantwortet als Head of Cloud Core Marketing gemeinsam mit ihrem Team das Marketing für das Enterprise Ressource Plannung- und Finanzportfolio bei SAP Deutschland. 2015 startete sie bei SAP als Werkstudentin und hatte seit dieser Zeit diverse Positionen im Marketing inne - stets getrieben von ihrer Leidenschaft für innovatives Marketing, Customer Centricity und Menschen. Neben Marketing Excellence Awards wurde sie 2019 als #1 B2B Marketer 30 under 30 ausgezeichnet.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
33 Minuten
Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
44 Minuten
With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and holds the function of early stage advisor a VC fund. Cordula was also part of the founding team of a women focused online-education startup called ‘Future Females”, where she helped grow the company from pre-revenue to profitability while scaling the team to up to 20 people. Cordula has worked on marketing projects in three different countries before landing her current role with TNW in Amsterdam. Now she is in charge of a 10 people strong marketing team and leads the overall brand strategy for TNW and the marketing efforts around its annual Amsterdam conference.
Cordula also writes a brilliant newsletter on substack - be sure to check it out!
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
Cordula also writes a brilliant newsletter on substack - be sure to check it out!
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
21 Minuten
Barbara Serentschy ist seit 2012 in ihrer Funktion als Marketingleiterin bei der Volksbank Wien AG tätig. Sie verfügt über mehr als 20 Jahre Expertise in Marketing, Kommunikation, PR und Eventmanagement im In- und Ausland. In ihrer Verantwortung liegt die Marketingstrategie, das Brand Management, Sponsoring und Testimonials sowie die Werbung für die Marke Volksbank in Österreich. Darüber hinaus gestaltet sie mit ihrem Team die Cross-medialen Kampagnen für klassische, digitale und social media Kanäle und ist zuständig für die Kooperation mit dem Österreichischen Skisprung Nationalteam.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
30 Minuten
Hildegard Linsbauer ist Marken- und Kommunikationsstrategin, Executive Strategy Director im Campaigning Bureau GmbH, Dozentin an der Werbe Akademie / WIFI Wien, Gründungs- und Vorstandsmitglied von Strategie Austria. Ihre Erfahrungen in führenden internationalen Kreativagenturen und mit einer Vielzahl unterschiedlicher Branchen und Institutionen machen sie zu einer begeisternden Expertin rund um alle Strategiethemen.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
11 Minuten
Marketing has a superpower and with the right strategy we can leverage it for sustainable growth.
Marketing managers today face a major challenge:
Marketing still has to achieve goals.
But marketing must also achieve sustainable growth.
Is that even possible together? Is sustainable growth possible? Can marketing be a force for positive change?
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
Marketing managers today face a major challenge:
Marketing still has to achieve goals.
But marketing must also achieve sustainable growth.
Is that even possible together? Is sustainable growth possible? Can marketing be a force for positive change?
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
36 Minuten
Der gebürtige Salzburger Georg Wenger-Rami verantwortet das Marketing und E‑Commerce der oekostrom AG. Mit über 10 Jahren Erfahrung als Kommunikationsmanager war er u.a. bei T‑Mobile, Magenta Telekom und der Pieps GmbH tätig. Als leidenschaftlicher Alpinist engagiert er sich für die Energiewende und freut sich darauf, gemeinsam mit dem Team eine nachhaltigere Welt zu schaffen.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
28 Minuten
Sandra Haiden ist Head of Brandmanagement bei Wien Energie, Österreichs größtem Energieversorger. Davor hat sie mehr als 15 Jahre lang mit ihrer Expertise nationale wie internationale Unternehmen und Non Profit Organisationen wie Greenpeace beraten. Ich habe Sandra kennengelernt, als ich Marketing Manager bei McDonald’s war und sie unsere Beraterin auf Agenturseite war. Seit dem schätze ich sie und ihren Ansatz sehr - Sandra und mich verbindet nämlich eine unglaubliche Leidenschaft für Marken und Kommunikation.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
21 Minuten
Mariusz Jan Demner ist Mitbegründer von Österreichs führender Kreativagentur DMB, die seit Jahren die Nr. 1 bei nationalen und internationalen Kreativ-Awards sowie im langfristigen Effie-Ranking für den gesamten deutschsprachigen Raum ist. Ein Drittel ihrer KundInnen ist heute so anziehend, dass sie Marktführer sind. Mariusz Jan Demner, oder wie ihn das Lürzers Archiv bezeichnet “Austria's grand seigneur of advertising” ist jetzt Chairman der Demner Holding/Demner.Group
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
36 Minuten
Sabrina Oswald ist Managing Director und Gründerin der FUTURA, einem Marketing-Beratungskollektiv. Ihr Fokus liegt im Brand Positioning & Kommunikation, mit dem Spezialthema Storytelling. Sabrina Oswald wird als Österreichs „Mrs.Storytelling“ bezeichnet. Seit 2009 bloggt sie darüber, berät sie KundInnen und unterrichtet auch in diesem Bereich. Als Vorstandsmitglied der Österreichischen Marketing-Gesellschaft und Mit-Initiatorin der Kampagne „Make Marketing great again“ ist sie aktiv engagiert die digitale Transformation im Bereich Marketing voranzutreiben.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
37 Minuten
Lukas Kraetschmer ist Digital Marketing Manager bei Ströck Brot, dem österreichweit bekannten und 1970 gegründeten Familienunternehmen mit über 70 Filialen und über 1.400 Mitarbeitern in Wien und Umgebung. Seit Anfang 2019 widmet er sich der besonderen Herausforderung, einem traditionellen Unternehmen mit „analogen“ Produkten ein solides Standing in der digitalen Welt zu verschaffen.
Die Artificial Krapfen Challenge
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
Die Artificial Krapfen Challenge
About the FutureStrategies podcast and your host:
I’m Florian Schleicher, a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES. to do exactly that. I currently work with corporate clients from 11 countries.
If you want more, check out my FutureStrategies newsletter – weekly inspiration on marketing, strategy and sustainability.
And if something’s blocking your brand from doing its best work, let’s talk.
