"We need to be tough" - Michael Schmidt about sustainability strategies (and the automotive industry)

Michael Schmidt from Virtual Identity is Creative Director and
Mobility Industry Lead. After working in all agency positions -
from design to creative to account management to strategy - he
specialises in international digital communication strategies
that involve digital-driven organisational change. Leading teams
of up to 25 people, he is an expert when it comes to digital
consulting capabilities from strategy, analytics, performance
marketing, audience insights, as well as creative, art, copy,
co-creation and change management. Besides his marketing know
how, he ponders with thoughts on autonomous mobility – the next
digital driver of economic and societal change after the
smartphone – and how to get active against the climate crisis.


About the FutureStrategies podcast and your
host:


I’m Florian Schleicher, a marketing strategist. I help brands
gain clarity, spark momentum, and turn strategy into something
that actually moves people. In 2022, I started my marketing
studio FUTURESTRATEGIES. to do exactly that. I currently work
with corporate clients from 11 countries.


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