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The Sunday Read: ‘Is Måneskin the Last Rock Band?’

The Sunday Read: ‘Is Måneskin the Last Rock Band?’

The Daily vor 3 Jahren

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28:51

The triumphant return to Rome of Måneskin — arguably the only
rock stars of their generation, and almost certainly the biggest
Italian rock band of all time — coincided with a heat wave across
Southern Europe. On a Thursday morning in July, the band’s vast
management team was officially concerned that the night’s
sold-out performance at the Stadio Olimpico would be delayed.
When Måneskin finally took the stage around 9:30 p.m., it was
still well into the 90s — which was too bad, because there would
be pyro.

The need to feel the rock may explain the documented problem of
fans’ taste becoming frozen in whatever era was happening when
they were between the ages of 15 and 25. Anyone who adolesced
after Spotify, however, did not grow up with rock as an
organically developing form and is likely to have experienced the
whole catalog simultaneously, listening to Led Zeppelin at the
same time they listened to Pixies and Franz Ferdinand — i.e. as a
genre rather than as particular artists, the way the writer Dan
Brook’s generation experienced jazz.

The members of Måneskin belong to this post-Spotify cohort. As
the youngest and most prominent custodians of the rock tradition,
their job is to sell new, guitar-driven songs of 100 to 150 beats
per minute to a larger and larger audience, many of whom are
young people who primarily think of such music as a historical
artifact. Starting in September, Måneskin brought this business
to the United States — a market where they are considerably less
known — on a multivenue tour, with their first stop at Madison
Square Garden.

This story was recorded by Audm. To hear more
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