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The Interview Podcast
Richard Thaler - Behavioural economist

Richard Thaler - Behavioural economist

The Interview vor 14 Jahren

Shaun Ley speaks to behavioural economist Richard Thaler about 'nudge' theory.

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23:18

Stop smoking, eat less, exercise more, pay your taxes on time. So
many things governments want us to do; so hard to get us to do
them.

Shaun Ley speaks to behavioural economist Richard Thaler who
thinks he has the answer. It's called 'nudge' theory, but it's
not just an academic idea. Britain's Prime Minister is so
impressed, he's set up a whole 'nudge unit' in the heart of his
government.

If you live in Britain, you may unwittingly already be part of a
nudge experiment. So is the nudge guru teaching those in power
how to encourage us to live better; or helping politicians to
control us?