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Chairman Daimler AG and Head of Mercedes-Benz Cars - Dieter Zetsche

Chairman Daimler AG and Head of Mercedes-Benz Cars - Dieter Zetsche

The Interview vor 12 Jahren

Daimler has a proud reputation, but does it have a bright future?

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Hardtalk is in Stuttgart, Germany - a city with a long history of
engineering and manufacturing. The auto industry is a major
player here, which is good news for Stuttgart as long as the
German car industry continues to thrive. Stephen Sackur speaks to
Dieter Zetsche, the boss of Daimler, a company with a global
reputation and the makers of Mercedes-Benz cars. However, over
the past decade they have made some costly mistakes and they
still face major challenges, not least the push for greener more
efficient vehicles. Daimler has a proud reputation, but does it
have a bright future?