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15 Minutes with the Boss Podcast
What this CEO of a drinks company learnt from the tech industry

What this CEO of a drinks company learnt from the tech industry

15 Minutes with the Boss vor 5 Monaten

0:00

19:42

One of Anubha Sahasrabuddhe’s proudest moments was getting
Chinese consumers to drink Coca-Cola – and lots of it.

Earlier in her career, Sahasrabuddhe, now the chief executive of
brewing giant Lion, was asked to go to China in the run-up to the
Beijing Olympics and take on the competition, Pepsi.

Sahasrabuddhe’s stint was a success, but there were also
failures. The experience led the chief executive to adopt a
strategy she says the tech industry has mastered.

On this week’s episode, BOSS editor Sally Patten sits down with
the boss of Australia’s second biggest brewing company to find
out how past mistakes have shaped future wins.

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