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15 Minutes with the Boss Podcast
This Four Pillars Gin co-founder is taking on whisky – and the ASX

This Four Pillars Gin co-founder is taking on whisky – and the ASX

15 Minutes with the Boss vor 4 Monaten

0:00

18:18

Stuart Gregor has always been a keen storyteller.

From his first job working in journalism as a copy boy to
co-founding craft gin brand Four Pillars, this entrepreneur has
used his skills to build brands and their narratives.

Now the chief executive of ASX-listed Lark Distillery, the whisky
boss is having to tell a new type of story to analysts and fund
managers.

In this week's episode, Gregor tells BOSS editor Sally
Patten about the various challenges of speaking to consumers, the
industry and now the market.

Further reading:

Whisky maker Lark hires Four Pillars Gin co-founder as CEO

The Tasmanian company’s product will be in 700-millilitre bottles
for the first time in 33 years as it tackles global brands such
as Johnnie Walker.

Four Pillars Gin sold to XXXX’s Japanese owner

The brewing giant behind names such as Furphy and Little
Creatures has snapped up the other half of the distiller for an
estimated $50 million.

He may not be a ‘whisky guy’, but Larry Emdur’s single malt is
good as gold

It began as a bit of birthday fun for the TV personality, but in
just two years, The Ben Buckler has become a multi-award-winning
brand with an impressive new CEO.

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