In this episode of We Fixed It, You’re Welcome, the panel dives
into the surprising global phenomenon of Labubu—the bug-eyed,
fang-toothed collectible from Pop Mart that has taken the toy and
collectible world by storm. Our guest, Manuel Torres Port, brings
decades of experience from Mattel, Nickelodeon,NBC Universal, and
more, to unpack what makes Labubu not just a collectible but a
cultural force. The panel dissects how scarcity, community,
surprise, and user-generated content fuel the brand’s viral
success—and where the risks lie. Together, Aaron, Melissa, Qadira,
and Manuel explore: • The psychology of scarcity and surprise • The
art of building community and identity around a product • Lessons
learned from Beanie Babies, Pokémon, and LEGO • Corporate
responsibility in marketing to kids • How brands can create
momentum without flooding the market The episode culminates in a
surprise – a live Labubu unboxing, giving everyone a firsthand
experience of the dopamine hit that’s driving billions in sales.
Whether you’re a marketer, brand strategist, or just fascinated by
how fanbases are made, this episode breaks down the business
strategies unboxed behind Labubu’s meteoric rise. Expect insights
on: • How scarcity and surprise fuel billion-dollar collectible
brands • Why Pop Mart’s experiential retail model is changing the
game • What other businesses can learn from Labubu, LEGO, and
Beanie Babies • The fine line between hype, community, and
corporate responsibility • Strategies to keep momentum without
bursting the bubble Key Pull Quote "Don’t just copy the blind box
model, make the reveal your own, give fans a world to live in, and
a stage for your product to show."– Manuel Torres Port Links
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