Startseite
Podcasts
We Fixed It, You're Welcome Podcast
The Disney+ Magic Equation With the Man Who Built It

The Disney+ Magic Equation With the Man Who Built It

We Fixed It, You're Welcome vor 1 Jahr

0:00

1:02:48

This week on We Fixed It, You’re Welcome, we’re diving deep into
one of the most fascinating business stories in streaming: the
Disney+ crisis. From explosive subscriber growth to public backlash
and strategic pivots, Disney’s streaming platform has seen both
magic and mayhem. Joining us is Michael Cerdá, the former VP of
Product at Disney Plus, who helped take the platform from concept
to over 100 million subscribers. Michael gives us a rare
behind-the-scenes look at how the service was built, why key
decisions were made, and what Disney can do now to win back its
audience. We break down: • The launch chaos that almost broke
Disney Plus • Why bundling Hulu and ESPN+ was a last-minute gamble
• The subscriber exodus and backlash over pricing • How
personalization and AI could reshape streaming • And our fix for
Disney Plus retention and acquisition strategies Whether you’re a
media strategist, streamer, or just love a good comeback story,
thisone’s packed with insight. Key Takeaways: • Bundling works—even
when it’s messy—because it locks in lifetime value. •
Personalization is the next battlefield in streaming retention. •
Disney’s loyalty ecosystem is underleveraged but powerful. • AI
could usher in a new era of storytelling, putting the viewer at the
center. Guest Plug: Michael Cerdá’s book Build Something is
available on Amazon and Barnes & Noble. It dives deeper into
Disney Plus’s launch and other major product stories. Subscribe for
more deep dives where we fix big business problems with fresh
perspectives. Links: • Website – www.wefixeditpod.com • Follow us
on: Instagram – instagram.com/wefixeditpod LinkedIn –
linkedin.com/company/wefixeditpod YouTube – / @wefixeditpod If you
liked this episode, don’t forget to subscribe, leave a review, and
share it with your friends! Keep listening to find out how we fix
companies and put them back better than we found them. See Privacy
Policy at https://art19.com/privacy and California Privacy Notice
at https://art19.com/privacy#do-not-sell-my-info.