What separates a food fad that burns out from one that becomes a
lasting brand? This episode dives into the psychology and business
strategy behind viral food trends, with Pop-Up Bagels as a current
example, to answer the question every food founder and investor is
asking: how do you turn a moment into a movement? Featured Guest
Talia Solomon — Founder, The Brand Economist Talia is a fractional
CMO and brand advisor with a background in marketing and behavioral
science. She has impacted companies across food, media, and
consumer tech including Pizza Hut, Papa John's, Maggiano's, Del
Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring
Doorbell. Her cross-industry experience gives her a unique lens on
habit formation and consumer psychology. The Problem Food trends
explode fast, and fizzle just as quickly. Category saturation,
cultural shifts, and the gap between first-time curiosity and
repeat habit have ended many promising brands. The real question
isn't how to generate buzz. It's how to make people come back.
Connect with Talia Linkedin -
https://www.linkedin.com/in/taliasacks Subscribe for more deep
dives where we fix big business problems with fresh perspectives. •
Website – www.wefixeditpod.com • Follow us on: Instagram –
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https://www.linkedin.com/company/wefixeditpod YouTube –
https://www.youtube.com/@WeFixedItPod If you liked this episode,
don’t forget to subscribe, leave a review, and share it with your
friends! Keep listening to find out how we fix companies and put
them back better than we found them. Disclaimer A quick disclaimer.
We are going into this somewhat cold and nothing we say should be
construed as legal advice, financial advice or anything that would
get us in trouble. These are our views and opinions. We’re here to
ask the kinds of questions everyone’s thinking, have an engaging
conversation and maybe come to some conclusions that we feel are
worth exploring. By the end, if we fixed it, you’re welcome. All
trademarks, IP and brand elements discussed are property of their
respective owners.
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