What happens when luxury brands sell more than products, but the
promise of ethics, craftsmanship, and sustainability? In this
episode, our panel explores the growing tension between luxury
fashion's premium pricing and the increasing scrutiny surrounding
supply chain transparency, labor practices, and sustainability
claims. Using LVMH and several of its iconic brands as a case
study, the conversation examines whether today's luxury consumers
are buying status, quality, or a set of values. Joining the
discussion is Kirsten K. Harris (Nordstrom, Nike, Amazon),
sustainability strategist and founder of eavolu, who shares
insights from more than two decades in the fashion industry.
Together, we unpack the realities of ESG compliance, traceability,
greenwashing concerns, counterfeit markets, resale opportunities,
and the future of ethical luxury. The episode highlights why
transparency, authenticity, and accountability are becoming
essential business strategies for brands that want to maintain
consumer trust in an increasingly skeptical marketplace. Connect
with Kirsten K. Harris LinkedIn:
https://www.linkedin.com/in/kirstenkharris/ eavolu:
https://eavolu.com Final Thought Luxury brands have long sold
aspiration and exclusivity. The next generation of luxury may be
defined not by what brands say, but by what they can prove. As
consumers demand greater transparency, the future of fashion will
belong to companies that can align premium products with authentic
business practices. Subscribe for more deep dives where we fix big
business problems with fresh perspectives. • Website –
www.wefixeditpod.com • Follow us on: Instagram –
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https://www.youtube.com/@WeFixedItPod If you liked this episode,
don’t forget to subscribe, leave a review, and share it with your
friends! Keep listening to find out how we fix companies and put
them back better than we found them. Disclaimer A quick disclaimer.
We are going into this somewhat cold and nothing we say should be
construed as legal advice, financial advice or anything that would
get us in trouble. These are our views and opinions. We’re here to
ask the kinds of questions everyone’s thinking, have an engaging
conversation and maybe come to some conclusions that we feel are
worth exploring. By the end, if we fixed it, you’re welcome. All
trademarks, IP and brand elements discussed are property of their
respective owners.
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