Happy Prime Day! Amazon Prime Day just turned 11 years old, and
what started as a single day invented to fill a sales lull has
become somewhat of an actual holiday. How do we celebrate? We buy
stuff! In this episode, our panel digs into celebrations
engineered by brands and commerce (Cyber Monday, Small Business
Saturday, Starbucks Red Cup Day) to question whether these types of
moments build real community or just psychologically condition
consumers to spend on cue. Joining the conversation is Pearl
Servat, a fractional CMO who helped scale Verizon's Visible brand
from zero to over a million customers and led the brand's Visible
Acts of Kindness campaign, a movement that grew organically out of
a single email. Pearl brings the brand-side perspective on building
trust, avoiding the "race to the bottom," and the difference
between a manufactured sales event and an authentic cultural
moment. Our panel breaks down why Prime Day works (consistency,
trust, FOMO, basket-size psychology), where it may be falling short
(personalization, social impact, fulfillment promises), and we
pitch our own potential improvements, including hyper-personalized
deals and a charity-driven "freeze the deals" concept that is up
for grabs.Connect with Pearl Servat LinkedIn:
https://www.linkedin.com/in/pearlservat/ Connect With the Show
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https://www.youtube.com/@WeFixedItPod If you liked this episode,
don’t forget to subscribe, leave a review, and share it with your
friends! Keep listening to find out how we fix companies and put
them back better than we found them. Disclaimer A quick disclaimer.
We are going into this somewhat cold and nothing we say should be
construed as legal advice, financial advice or anything that would
get us in trouble. These are our views and opinions. We’re here to
ask the kinds of questions everyone’s thinking, have an engaging
conversation and maybe come to some conclusions that we feel are
worth exploring. By the end, if we fixed it, you’re welcome. All
trademarks, IP and brand elements discussed are property of their
respective owners.
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