GLP-1 medications like Ozempic and Wegovy are transforming far more
than weight loss. They're changing how people eat, shop, spend
money, dine out, and interact with brands, creating ripple effects
across retail, restaurants, healthcare, apparel, and the broader
economy. In this episode of We Fixed It, You're Welcome, Aaron
Wolpoff and Chino Nnadi sit down with Lisa W. Miller, ex PepsiCo VP
Consumer Strategy & Insights and founder of Lisa W. Miller
& Associates, to discuss groundbreaking findings from her
latest proprietary research on the rapidly evolving GLP-1 economy.
With insights from more than 30 industry studies and a survey of
6,500 U.S. consumers, Lisa reveals what businesses need to know as
consumer behavior changes in real time. From the surprising rise of
male GLP-1 users to the future of retail, employee benefits, and
restaurant innovation, this conversation explores why companies
that adapt early will likely have a competitive advantage while
those that ignore these shifts risk being left behind. What You'll
Learn • How GLP-1 medications are reshaping consumer spending
habits • Why restaurants, retailers, and grocery brands are being
forced to adapt • The surprising growth of male GLP-1 adoption and
why most brands are missing it • Why simply labeling products
"GLP-1 Friendly" isn't enough • How apparel companies and wedding
retailers are responding to rapid weight loss • The impact of
GLP-1s on HR, employee benefits, and workplace policies • The
opportunities and risks businesses should prepare for over the next
several years • Why understanding consumer behavior matters more
than following headlines. About Our Guest Lisa W. Miller is a
Consumer Insights & Innovation Strategist with more than 30
years of experience helping organizations turn consumer insights
into business growth. She previously served as Vice President of
Insights at PepsiCo and Vice President of Innovation at Brinker
International. Today, through Lisa W. Miller & Associates, she
helps leadership teams translate research into actionable business
strategies. Connect with Lisa: • LinkedIn: Lisa W. Miller •
Website: Lisa W. Miller & Associates Connect With the Show
Subscribe for more deep dives where we fix big business problems
with fresh perspectives. • Website – www.wefixeditpod.com • Follow
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https://www.youtube.com/@WeFixedItPod If you liked this episode,
don’t forget to subscribe, leave a review, and share it with your
friends! Keep listening to find out how we fix companies and put
them back better than we found them. Disclaimer A quick disclaimer.
We are going into this somewhat cold and nothing we say should
beconstrued as legal advice, financial advice or anything that
would get us in trouble. These are our views and opinions. We’re
here to ask the kinds of questions everyone’s thinking, have an
engaging conversation and maybe come to some conclusions that we
feel are worth exploring. By the end, if we fixed it, you’re
welcome. All trademarks, IP and brand elements discussed are
property of their respective owners.
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