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  3. WAYS - Ecodesign Encounters Podcast
  4. #10 - Clare Bushell & Tatiana Captari (Triumph): Beyond Compliance - DPP for Brand Experience
About WAYS

WAYS explores real-world experiences at the intersection of
Eco-Design, Circular Economy, Product Sustainability, Digital
Transformation and Regulatory Readiness (including ESPR, the
Digital Product Passport and Product Data Governance).

Who should listen?

Relevant for sustainability teams, product managers, retail
leaders, marketing professionals, digital transformation teams,
product designers and manufacturers preparing for the Digital
Product Passport.

About the Guests

Clare Bushell

Sustainability Project Manager, Triumph International

Tatiana Captari

Retail Operations Manager, Triumph International

About the Host

Wolfgang Steiner

Founder, Ecoviator

https://www.linkedin.com/in/wolfgangsteiner/

https://www.ecoviator.com

Summary

In this episode I speak with Clare Bushell and Tatiana Captari
from Triumph International about their Digital Product Passport
journey – from an initial pilot to scaling across the
organisation. Together they show why the DPP is much more than a
compliance requirement: it is an opportunity to strengthen
customer trust, improve collaboration across functions, connect
sustainability with retail, and create richer product experiences
throughout the customer journey.

Key Topics

• Launching a Digital Product Passport pilot before regulation
was finalised

• Scaling from pilot projects to enterprise-wide implementation

• Data integration beyond spreadsheets

• Cross-functional collaboration across sustainability, retail,
IT and marketing

• Supplier engagement and supply chain transparency

• Customer experience beyond compliance

• Building trust through Digital Product Passports

Soundbites

• "The Digital Product Passport is much more than a
compliance tool."

• "It became a gift for us."

• "The Digital Product Passport is not really about
data. It's about relationships."

Chapters

00:00 Two perspectives on the Digital Product Passport

06:44 Sustainability beyond the workplace

12:00 Purpose beyond compliance

13:58 Lessons from Triumph's DPP pilot

20:24 Scaling the Digital Product Passport across the
organisation

23:02 Retail, customer awareness and brand trust

25:58 Supplier engagement and data transparency

30:00 From compliance to customer experience

35:41 Looking ahead: the future of the DPP

40:16 Personal sustainability and recharging

Content Type

Interview

Primary Goal

Education

Music Credits

"Lullaby | Hip-Hop Instrumental" by kontraamusic

Source: Freesound.org

Licensed under Creative Commons CC0

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