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Inside Rivian’s Strategy to Survive a Hostile EV Market

Inside Rivian’s Strategy to Survive a Hostile EV Market

On with Kara Swisher vor 8 Monaten

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1:02:08

Kara talks with Rivian founder and CEO RJ Scaringe at a tense time
for electric vehicles: domestic sales have cooled, federal EV tax
credits are gone, and tariffs are raising costs across supply
chains. Rivian’s premium R1S SUV and R1T pickup helped establish
the brand — the R1S is now the best-selling premium electric SUV in
the country — but the company is still losing money. The R2,
Rivian’s midsize SUV will hit showrooms this year, and Scaringe
says it will be “an inflection point for us as a business.” Kara
presses him on how to win buyers cross-shopping hybrids and gas
vehicles, and what it takes to compete with both Tesla and
low-cost, highly capable Chinese EV makers. They also dig into
Rivian’s joint venture with Volkswagen Group, the economics of
scaling an EV startup, and why Scaringe believes autonomy will
eventually become as critical as having “tires on a
vehicle.” Plus: Aurora CEO Chris Urmson asks why Rivian
doesn't have CarPlay. Questions? Comments? Email us at
on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads,
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