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The WNBA Is On a Winning Streak. Is It Sustainable?

The WNBA Is On a Winning Streak. Is It Sustainable?

On with Kara Swisher vor 5 Monaten

0:00

46:10

Kara sits down with New York Liberty owner Clara Wu Tsai to talk
about betting big on the WNBA and why the momentum for women’s
sports isn’t slowing down. Clara explains why she saw the
Liberty as a distressed asset worth rebuilding and how investments
in players, facilities and visibility helped fuel a turnaround. She
breaks down what’s driving the WNBA’s growth, from the Caitlin
Clark effect to media deals, and why, despite surging popularity,
the league is still undervalued. They also get into league
expansion, the new collective bargaining agreement and the
economics behind it all. Plus: Clara’s Human Performance Alliance
and her push to close the data gap in women’s sports science. This
episode was taped live at the CAA World Congress of Sports
presented by Sports Business Journal. Questions? Comments? Email us
at on@voxmedia.com or find us on YouTube, Instagram, TikTok,
Threads, and Bluesky @onwithkaraswisher. Learn more about your ad
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