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The Interview Podcast
CEO of Philip Morris International - Andre Calantzopoulos

CEO of Philip Morris International - Andre Calantzopoulos

The Interview vor 7 Jahren

Are claims of a smoke-free future clever strategic marketing or corporate hypocrisy?

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Tobacco giant Philip Morris International claims it wants a
‘smoke free world’ and the eventual phasing out of cigarettes,
hailing its new smoke-free products as the future. But how
plausible is that given that globally Philip Morris International
still sells almost 800 billion cigarettes a year? The World
Health Organisation says there are more than a billion smokers
around the world, and that about seven million deaths per year
‘are the result of direct tobacco use’. HARDtalk is in PMI’s
research laboratories in Switzerland to talk to the CEO, Andre
Calantzopoulos. Are his claims of a smoke free future clever
strategic marketing or corporate hypocrisy?