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Kristina Wilfore: Male anxieties being weaponised

Kristina Wilfore: Male anxieties being weaponised

The Interview vor 2 Wochen

Kristina Wilfore on how a ‘Male Grievance Industry’ is defrauding men on social media

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“It's a distortion of real pressures. When I'm analysing trends
around men…they are wanting to lean into what being a man means.
In many cases strength, loyalty, protection. Those are not bad
values. Those are being exploited, weaponised, and redirected in
order to either sell a product or sell an idea.” Marianna Spring
and Matt Shea speak to Kristina Wilfore, Director at Reset Tech,
about their new report into the so-called ‘Male Grievance
Industry’, which Kristina says is capitalising on the loneliness,
economic anxiety, and identity of men. She argues it’s a growing
business on social media which defrauds men by targeting them
with content that distorts the real pressures they face. She also
reveals new data about looksmaxxing, the extreme cosmetic social
media trend, which shows how just 216 accounts drove 14.6 billion
views on this type of content within the last two years. Thank
you to the Top Comment team for its help in making this
programme. The Interview brings you conversations with people
shaping our world, from all over the world. The best interviews
from the BBC, including episodes with Hunter Biden, son of former
US President Joe Biden, head of the World Meteorological
Organisation Celeste Saulo, and independent Russian journalist
Dmitry Muratov. You can listen on the BBC World Service on
Mondays, Wednesdays and Fridays at 0800 GMT. Or you can listen to
The Interview as a podcast, out three times a week on BBC Sounds
or wherever you get your podcasts. Presenter: Marianna Spring and
Matt Shea Producer: Cordelia Hemming Editor: Damon Rose

Get in touch with us on email TheInterview@bbc.co.uk and use the
hashtag #TheInterviewBBC on social media.

(Image: Kristina Wilfore. Credit: Photo by Rachel Hofer)