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Rare Beauty's CMO Katie Welch on Building a Brand from Scratch, Leadership, & Strategies For Success

Rare Beauty's CMO Katie Welch on Building a Brand from Scratch, Leadership, & Strategies For Success

Inner Childish vor 3 Jahren

0:00

53:07

This week, Victoria is joined by a superstar guest, the Chief
Marketing Officer of Rare Beauty, Katie Welch! Katie has been
navigating the beauty marketing industry for over two decades, and
she's here to spill all the tea from "the top of the ladder." Katie
has worked with iconic brands like Victoria's Secret, Bliss, The
Honest Company, and now Rare Beauty, so you know she's got some
incredible insights to share. But wait, there's more! Victoria and
Katie dive deep into the power of empathy in marketing. You'll
learn why leading with empathy is an absolute game-changer for
anyone trying to build a brand and how it totally transforms your
approach. And let's not forget the icing on the cake: working
alongside the queen, Selena Gomez! Katie spills the beans on what
it's really like to collaborate with such an influential and
talented artist and how involved she is in Rare Beauty products and
marketing. So grab your favorite drink, find a comfy spot,
and tune in to this incredible episode with Katie Welch. Get ready
to level up and be inspired like never before. Enjoy! Sponsored by
Westin Hotel Chain: Find wellness on your next stay at Westin.
Bite: Say goodbye to plastic waste and globs of toothpaste in the
sink. Go to trybite.com/REALPOD for 20% off! Produced by Dear Media
This episode may contain paid endorsements and advertisements for
products and services. Individuals on the show may have a direct,
or indirect financial interest in products, or services referred to
in this episode. Learn more about your ad choices. Visit
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