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Project 7 to 1 by Carlo Ople Podcast
Project 7 to 1 Podcast: Ronald "Bonat" Barreiro

Project 7 to 1 Podcast: Ronald "Bonat" Barreiro

Project 7 to 1 by Carlo Ople vor 1 Monat

0:00

47:30

In this episode of the Project 7 to 1 Podcast, Carlo Ople
sits down with Ronald Barreiro, CEO of Dentsu Creative
Philippines and one of the country’s most respected advertising
leaders. With more than three decades in the industry, Ronald has
helped shape award-winning campaigns for global brands, led one
of the Philippines’ top creative agencies, and served as Chairman
of the Association of Accredited Advertising Agencies of the
Philippines (4As).

In a conversation that’s both insightful and personal,
Carlo reunites with his former boss to talk about the evolution
of Philippine advertising—from the golden age of traditional
media to today’s creator-driven landscape. They discuss the
current state of the industry, the importance of self-regulation
in advertising, the growing influence of creators and digital
platforms, and how agencies are adapting to an increasingly
fragmented audience.

The episode also explores leadership, creativity,
mentorship, and what Ronald really thinks about working with
Carlo back in the day. Whether you’re in marketing, advertising,
content creation, or simply curious about how great campaigns are
made, this episode offers a rare behind-the-scenes look at one of
the country’s most dynamic industries.