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  4. #111: Should You Start a ’Startup’ or Build a Cash-Flow Business?

"I should be used as a mercenary, not a lifer." - Tim
Ferriss In this episode, we have a change of pace... Expa
(@expa) is a startup studio. It was founded by Garrett
Camp, who co-founded Uber. Every once in a blue moon, they put
together a night of education. I was invited to participate. In
this episode, I discuss the topic of startup design vs.
lifestyle design. Some of you may be aware that I've been
involved with various startups ranging from Uber to Facebook,
Twitter and DuoLingo, and other businesses that have grown to
more than 100 million users and customers. Simultaneously, I have
written many times about lifestyle design, and I've
suggested that it should come before career planning. The
question is, how do we reconcile these two different approaches
to business? Should you focus on building your muse and
creating cash-flow focused business to fuel your ideal
lifestyle...or should you swing for the fences and bet it all on
a startup that is equity driven? This podcast explores these
topics -- and many more -- and aims to answer the questions that
I think are under-examined. Show notes and links for this episode
can be found at www.fourhourworkweek.com/podcast. This podcast is
brought to you by 99Designs, the world’s largest marketplace
of graphic designers. Did you know I used 99Designs to rapid
prototype the cover for The 4-Hour Body? Here are some of the
impressive results. Click this link and get a free $99
upgrade. Give it a test run... This podcast is also brought
to you by Wealthfront. Wealthfront is a massively
disruptive (in a good way)
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technologists from places like Apple and world-famous investors.
It has exploded in popularity in the last 2 years, and now has
more than $2.5B under management. In fact, some of my
good investor friends in Silicon Valley
have millions of their own
money in Wealthfront. Why? Because you can get services
previously limited to the ultra-wealthy and only pay pennies on
the dollar for them, and it’s all through smarter software
instead of retail locations and bloated sales teams. Check out
wealthfront.com/tim, take their risk assessment quiz,
which only takes 2-5 minutes, and they’ll show you—for
free–exactly the portfolio they’d put you in.
If you want to just take their advice and do it yourself, you
can. Or, as I would, you can set it and forget it. Well
worth a few minutes: wealthfront.com/tim. Mandatory
disclaimer: Wealthfront Inc. is an SEC registered Investment Advisor.
Investing in securities involves risks, and there is the
possibility of losing money. Past performance is no guarantee of
future results. Please visit Wealthfront dot com to read their
full disclosure.


***


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For show notes and past guests, please visit
tim.blog/podcast.


Sign up for Tim’s email newsletter (“5-Bullet Friday”)
at tim.blog/friday.


For transcripts of episodes, go to
tim.blog/transcripts.


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tim.blog/sponsor and fill out the
form.


Discover Tim’s books:
tim.blog/books.


Follow Tim:


Twitter: twitter.com/tferriss 


Instagram: instagram.com/timferriss


Facebook: facebook.com/timferriss 


YouTube: youtube.com/timferriss


Past guests on The Tim Ferriss Show include
Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James,
Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia,
Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl
Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris,
Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger,
Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil
Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené
Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan,
Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi,
Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio,
Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer,
Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna
Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.


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