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#184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies

#184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies

The Tim Ferriss Show vor 9 Jahren
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Shep Gordon (@SupermenschShep) has been named one of the "100
most influential people" by Rolling Stone magazine. He is the man
behind some of the biggest names you've ever heard. If you like
the storytelling and lessons of Cal Fussman, you're going to love
this one. Shep has worked with, and befriended, some of the
biggest names in the entertainment industry, from Alice Cooper to
Bette Davis, Raquel Welch to Groucho Marx, Blondie to Jimi
Hendrix, Sylvester Stallone to Salvador Dali, Luther Vandross to
Teddy Pendergrass. He is also credited with inventing the
"celebrity chef" phenomenon, which revolutionized the food
industry and turned the culinary arts into the multi-billion
dollar industry it is today. He has worked with Nobu Matsuhisa,
Emeril Lagasse, Wolfgang Puck, Roger Vergé (and many others,
including his holiness, the Dalai Lama.) Anthony Bourdain, a huge
fan of Shep's, released a memoir detailing Shep's life and
adventures, titled They Call Me Supermensch: A Backstage Pass To
The Amazing World Of Film, Food, and Rock 'N' Roll. I've been
reading it, and it's fantastic. Imagine it like Animal House
meets Harvard MBA. In this episode, we discuss how he made
clients famous, and some of his biggest PR stunts (and flops).
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to Audible.com/Tim and get started today. Enjoy. Show notes
and links for this episode can be found at
www.fourhourworkweek.com/podcast.


***


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Past guests on The Tim Ferriss Show include
Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James,
Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia,
Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl
Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris,
Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger,
Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil
Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené
Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan,
Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi,
Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio,
Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer,
Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna
Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.


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