Kara Swisher (@karaswisher) has been called "Silicon Valley's
most feared and well-liked journalist" by New York Magazine.
Here's just one example: you can graph the impact on Yahoo's
stock price by various posts by Kara. That's just the tip of the
iceberg. She attended Georgetown's School of Foreign Service
prior to changing course to journalism. It turns out many of the
skills that would make a good spy are those that make a good
journalist: developing sources, asking good questions, scenario
planning, and much more. She forged her reputation at the
Washington Post and the Wall Street Journal, and now she spends
the majority of her time as Executive Editor of Recode and
the host of the Recode Decode podcast. Over the last 11 years and
alongside Walt Mossberg, she has also co-produced D: All Things
Digital, a major high-tech conference with interviewees such as
Bill Gates, Steve Jobs, and many other leading players in the
tech and media industries. In this podcast episode, she and I
cover a lot of subjects, enjoy quite a few laughs, and dig into
details you can readily apply and test yourself. Topics include:
The art and craft of good questions Lessons learned and favorite
moments from interviewing Steve Jobs What separates good from
great journalists War stories, missed opportunities, and
"optimistic pessimism" I hope that you enjoy this episode with
Kara Swisher! Show notes and links for this episode can be found
at www.fourhourworkweek.com/podcast. This podcast is brought to
you by Athletic Greens. I get asked all the time, "If you could
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