Nick Kokonas (IG: @nkokonas, TW: @NickKokonas)
is the co-owner and co-founder of The Alinea Group of
restaurants, which includes Alinea, Next, The Aviary, Roister,
and The Aviary NYC. He is also the founder and CEO of Tock, Inc,
a reservations and CRM system for restaurants with more than 2.5M
diners and clients in more than 20 countries.
Alinea has been named the Best Restaurant in America and Best
Restaurant in The World by organizations and lists as diverse as
The James Beard Foundation, World's 50 Best, TripAdvisor, Yelp,
Gourmet Magazine, and Elite Traveler. His restaurants have won
nearly every accolade afforded to them.
Nick has been a subversive entrepreneur and angel investor since
1996. He spent a decade as a derivatives trader, has co-written
three books, and believes in radical transparency in markets and
business. His latest effort is The Aviary Cocktail Book, which is
perhaps the most gorgeous book I've ever seen. It is
self-published, has already pre-sold nearly $1M in copies, and is
being released and shipped in October of 2018.
We've been trying to get this interview going ever since Nick was
of immense help to me for The 4-Hour Chef, so I hope you enjoy
this as much as I did. We talk about much more than the
restaurant business, including philosophy, derivatives trading,
favorite books, and how Nick tends to break every industry he
enters in the most productive way possible! Enjoy!
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