Seth
Godin (@thisissethsblog, seths.blog) is the
author of 18 bestselling books that have been translated into
more than 35 languages. He was inducted into the Direct Marketing
Hall of Fame in 2013 and has founded several companies, including
Yoyodyne and Squidoo. His blog (which you can find by
typing “Seth” into Google) is one of the most popular in the
world.
Seth writes about marketing, strategic quitting, leadership, the
way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip,
and Purple Cow, among others, and Seth’s newest book
is This Is Marketing: You Can’t Be Seen Until You Learn to
See. You can find out more at seths.blog/tim (tim
= This Is Marketing, not my name), where you will also find
a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense
four-week online leadership and management workshop. Find out
more at altmba.com.
In this episode, we explore many topics, including:
How Seth deals with overwhelm
How Seth chooses projects
How to say “no” to the unimportant and set boundaries
Long work vs. hard work
The world’s worst boss
How to find your “smallest viable audience”
Non-marketing books that are master classes in great
marketing
Crafting April Fool’s jokes
And much, much more…
Enjoy!
Click here for the show notes for this episode.
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***
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For show notes and past guests, please visit
tim.blog/podcast.
Sign up for Tim’s email newsletter (“5-Bullet Friday”)
at tim.blog/friday.
For transcripts of episodes, go to
tim.blog/transcripts.
Interested in sponsoring the podcast? Please fill out the
form
at tim.blog/sponsor.
Discover Tim’s books:
tim.blog/books.
Follow Tim:
Twitter: twitter.com/tferriss
Instagram: instagram.com/timferriss
Facebook: facebook.com/timferriss
YouTube: youtube.com/timferriss
Past guests on The Tim Ferriss Show include
Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James,
Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia,
Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl
Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris,
Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger,
Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil
Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené
Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan,
Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi,
Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio,
Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer,
Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna
Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.
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