"I think the role of the entrepreneur in the world is to
find ways to do things better or more efficiently and then try to
do that as many times over with the help of other
people." — Santiago Nestares
Benedict Dohmen and Santiago
Nestares of Benitago Group, both 21, met as computer
science students at Dartmouth College. Both worked very long
hours in the library and suffered from back pain. They began
collaborating on a prototype for a product that ended up being
called the Supportiback, gathering feedback from members of the
Dartmouth community, including a local hospital president and
professors and students studying engineering and medicine.
They launched the product on Amazon in the UK, and when it seemed
their first small order was in danger of selling out quickly,
they arranged financing from their supplier and were off and
running. Since then, they've entered the US market on Amazon, and
are on track for nine-figure revenue in 2019. They have
introduced 120 consumer products, and are trying to become an
alternative to big consumer products companies through a strategy
of applying their successful scale-up strategies to brands they
acquire.
Also joining us in this special episode is Elaine
Pofeldt (@elainepofeldt), an independent journalist
and speaker who specializes in careers and entrepreneurship. She
is the author of The Million-Dollar, One-Person Business:
Make Great Money. Work the Way You Like. Have the Life You Want,
in which she looks at how entrepreneurs are scaling to $1 million
in revenue prior to hiring employees.
Please enjoy!
Click here for the show notes for this episode.
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