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  4. #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)

“In life — from the simplest thing to the biggest thing —
I want to be proud of what it is and stake my claim: ‘That’s mine
and that’s how I do it.'” — Ken Block


Ken
Block (@kblock43 on IG and TW)
is a co-founder of DC Shoes and a professional rally
driver with the Hoonigan Racing Division.


His rally career began in 2005, and he won Rookie of the Year
that season in the Rally America Championship. Ken has
accumulated five X Games medals and achieved global fame through
his wildly successful viral series of Gymkhana videos.
Gymkhana videos (including all associated edits) have racked up
more than 500 million views, landing the franchise in Ad
Age’s top-10 viral video charts.


In January 2010, Block formed the Monster World Rally Team (later
renamed to Hoonigan Racing Division) and signed with Ford to
pursue his dreams of racing in the World Rally
Championship and in doing so, became one of only four
Americans to ever score points in the WRC.


His latest project is The Gymkhana Files, which takes
viewers behind the scenes of GYMKHANA TEN: The Ultimate Tire
Slaying Tour, a video that, as of this writing, just went up and
already has nearly 20M views. It’s all complete insanity.


Please enjoy this interview with Ken Block!


Click here for the show notes for this episode.


This episode is brought to you by
LinkedIn Marketing Solutions, the go-to tool for
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generate leads, or build long-term relationships that result in
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This podcast is also brought to you by
Athletic Greens. I get asked
all the time, "If you could only use one supplement, what would
it be?" My answer is, inevitably, Athletic
Greens. It is my all-in-one nutritional
insurance. I recommended it in The 4-Hour Body and did not get
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***


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For show notes and past guests, please visit
tim.blog/podcast.


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at tim.blog/friday.


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tim.blog/transcripts.


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tim.blog/books.


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Past guests on The Tim Ferriss Show include
Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James,
Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew
McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia,
Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl
Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris,
Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger,
Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil
Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly
Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené
Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan,
Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi,
Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio,
Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer,
Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna
Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick
Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.


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