Richard Koch
(@RichardKoch8020) is
an entrepreneur, investor, former strategy consultant, and author
of several books on business and ideas, including four on how to
apply the 80/20 principle in all walks of life.
His investments have grown at 22 percent compounded annually over
37 years and have included Filofax, Plymouth Gin, Belgo, Betfair
(the world’s largest betting exchange), FanDuel, and Auto1. He
has worked for Boston Consulting Group and was a partner at Bain
& Co. before joining Jim Lawrence and Iain Evans to start
LEK, which expanded from three to 350 professionals during the
six years Richard was there.
In 1997, Richard’s book The 80/20 Principle reinterpreted the
Pareto Rule, which states that most results come from a small
minority of causes, and extended it beyond its well-known
application in business into personal life, happiness, and
success. The book, substantially updated in 2017, has sold more
than a million copies, been translated into roughly 40 languages,
and become a business classic. It was named by GQ magazine as one
of the top 25 business books of all time.
His new book, published on August 13, 2020, and available in the
US in December, is Unreasonable Success and How to
Achieve it. In it, Richard charts a new
map of success, which he says can propel anyone to new heights of
accomplishment. High success, he says, does not require genius,
consistency, all-round ability, a safe pair of hands, or even
basic competence — but it does require the nine key attitudes and
strategies he has identified.
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Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan,
Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi,
Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio,
Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer,
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