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  4. EE: 18 An Irish business tackling the Obesity Epidemic costing the state 2 billion a year!

This week’s guest is Dr Harriet Treacy,
Founder and CEO of Beyond BMI,
tackling one of Ireland’s biggest health challenges: obesity, a
chronic disease affecting 1 in 3 adults and costing the state
over €2 billion each year.


Beyond BMI is a medically led, science-backed
online weight management programme for those struggling with
Obesity.


Harriet’s journey began while working in emergency medicine,
where she saw first-hand the lack of support for obesity and the
many chronic diseases it causes.


Frustrated by the system, Harriet built a comprehensive and
holistic weight loss solution that has already helped thousands
of people achieve real, lasting results.


In this episode, we dive into:


• The global obesity crisis


• Why weight loss education often misses the mark


• A comprehensive weight loss approach, including Ozempic 🩺


• The benefits of Ozempic when used correctly


• How social media shapes our view of health


• Pivoting her original business idea with guidance from mentor
John Purdy


• Funding and strategic growth


• Real-life customer success stories


• Hiring the right team using psychometric testing


• Different leadership styles


• A masterclass in understanding your own weaknesses


• Future growth plans, including expansion into the UK


• Ozempic myths and truths





A must-listen for anyone interested in tackling one of the
world’s biggest chronic disease challenges.


This week’s guest is Dr Harriet Treacy the Founder and CEO of
Beyond BMI - tackling a chronic disease effecting every 1 in 3
adults in Ireland, Obesity.


Beyond BMI is a scientifically and medically backed online weight
management programme led by doctors.


A staggering stat of every 1 in 3 adults in Ireland have obesity
costing the state directly 2 billion a year!


This incredible story started while Harriet was working as a
doctor in emergency medicine and how frustrated she became with
the lack of support for Obesity while seeing the other chronic
diseases it was causing for patients.


Harriet has created an amazing comprehensive weight loss solution
struggling with obesity designing a holistic approach to loosing
weight. With thousands of incredible success stories. In this
episode, we dive into:


• The global health problem of obesity


• How education around weight loss is often wrong


• Comprehensive weight loss solution using Ozempic


• The benefits of Ozempic if used correctly


• Social media influences public perception of health.


• Pivoting from her original business idea with the advice from a
great mentor John Purdy


• Funding and strategic growth


• Real life customer success stories


• Hiring the right team using psychometric tests


• Different forms of leadership


• A master class of being aware of your weaknesses


• Future growth plans including expanding services and tackling
the UK.


• Ozempic myths and truths.


A must listen for those interested in solving one of the worlds
biggest chronic disease problems.


Links & resources:


Beyond BMI: https://beyondbmi.ie/


Follow Dr Harriet Treacy on Linkedln:
https://www.linkedin.com/in/dr-harriet-treacy-36580695/


Our Sponsors:Tap Design Consultancy:
https://wearetap.ie/linkedin.com/company/tapdesignconsultancy

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