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  4. EE 25: The Social Media Analysis Company - Olytico founder Stephen O'Leary

Imagine not listening to your customers. That’s exactly whatmost
companies are doing online.





This week, we sat down with Stephen O’Leary, Founder and CEO of
Olytico—a company that has spent the past 17
years helping brands truly understand what’s being said about
them online.


Stephen is also an ex-President of the Dublin Chamber
ofCommerce and sits on Advisory Boards and Committees
for Munster Rugby and the GAA.


After this conversation, you won’t look at your social
mediastrategy the same way again.


For nearly two decades, Olytico has helped companiesworldwide
refine their strategies by listening to, monitoring, analysing,
and reporting on online conversations—insights that most brands
completely overlook.


Here’s the reality: if you’re only paying attention to
whatcustomers say in response to your posts, you’re missing up to
90% of the conversation.


In today’s digital landscape, understanding your audiencemeans
going far beyond likes and comments. In this episode, Stephen
breaks down how social media listening unlocks real business
value—sharing practical insights and real-world examples from
companies like Monzo, WHOOP, and Dovethat are using it to gain a
competitive edge.


The good news? With the help of Olytico companies of all sizes
can take advantage of these insights.


Social media listening isn’t just about tracking mentions—it’s
about understanding conversations, identifying opportunities, and
ensuring your customers feel heard. Done right, it allows brands
to connect with people who are actively looking for what they
offer—even if they do not know they exist yet.


If social media is part of your company’s strategy, this is not
an episode you can afford to miss.


Show Notes


• Overcoming early challenges.


• The importance of Dublin Chamber of Commerce in the early
years.


• How hiring a coach changed the trajectory of both the company
and Stephen personally.


• The value of the Irish Entrepreneurs community.


• Effective social media strategies.


• Listening to customer needs online to drive innovation.


• How Monzo, WHOOP, and Dove use social listening to stay ahead.


• The positive side of social media.


• A year as President of Dublin Chamber of Commerce.


• The evolution of social media beyond the “old guard” .


• The untapped opportunity in platforms like Reddit.


• Stephen’s vision for Olytico over the next five years.





Links & resources:


Olytico: https://olytico.com/


Follow Stephen on Linkedln: ⁠
https://www.linkedin.com/in/stephenoleary/ 


 


Our Sponsors:


Tap Design Consultancy:
https://wearetap.ie/linkedin.com/company/tapdesignconsultancy


 

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