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On the Record with Poppy Reid Podcast
Brutal Truths about the Music Industry with What So Not

Brutal Truths about the Music Industry with What So Not

On the Record with Poppy Reid vor 1 Jahr

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Poppy Reid sits down in Australia with one of the most innovative
names in electronic music: What So Not.

With over 1.3 billion streams, collaborations with Skrillex, RL
Grime, Toto, and Daniel Johns, and headline sets at Coachella and
Lollapalooza, What So Not’s career has been built on fearless
sonic experimentation. In this candid conversation, he opens up
about the decade since his groundbreaking debut album Not All The
Beautiful Things, the realities of the streaming era, and the
creative discipline that’s kept him pushing boundaries for 15
years.

We also dive into:

- The economics of albums in today’s streaming landscape

- Why he records unexpected sounds — from drift car engines to
foot stomps — for his music

- Collaborating with legends like Toto and Daniel Johns

- The impact of TikTok culture on artist careers

- His near-death big wave surfing experience in Tasmania

- The discipline and solitude behind finishing a record

From wild tour stories to deeply personal creative philosophies,
this episode is a rare, unfiltered look at the mind of a
sonic adventurer.