273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC

You wouldn't look at Anthony Geisler today and guess he was 145
pounds at six feet tall, a burned-out kid working too hard, eating
too little, and sleeping less. Then a doctor gave him three pieces
of advice, and Anthony drove home and joined a boxing gym that same
day. That moment is where this episode starts, and it's why he and
I ended up partners in the Ultimate Longevity Centers two decades
later. Follow the Ultimate Longevity Center page to learn more and
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Connect with Anthony Geisler Website: https://bit.ly/4tIRneb 
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01:29 - Introduction: Resilience, entrepreneurship, and the ULC
mission 03:28 - The $100 bill and seeing two kinds of families
06:19 - 145 pounds and the doctor who saved his life 07:41 - Buying
LA Boxing and the first franchise sale 09:28 - The UFC acquisition
and running UFC Gym 10:50 - On the couch, then Club Pilates lands
11:32 - Scaling Club Pilates from 18 to over 1,000 stores 12:27 -
The TPG exit and going public 13:40 - Why industry data matters
before you build 15:40 - Pilates Addiction and 300 franchises in
months 17:18 - Mass-scale wellness vs. the top 2% 18:42 - Secrets
to scaling without diluting culture 26:11 - Childlike fascination
and the InBody story 28:19 - Fear, Navy SEALs, and the bug that
never leaves 30:00 - Advice for anyone starting late 31:48 - The $8
trillion longevity opportunity 38:52 - COVID, citizen scientists,
and Gen Z dropping alcohol 39:24 - Community, connection, and run
clubs as medicine Disclaimer: This podcast is for informational
purposes only and does not provide medical advice. It is not
intended for diagnosing or treating any health condition. Always
consult a licensed healthcare professional before making health or
wellness decisions. Gary Brecka is the owner of Ultimate Human, LLC
which operates The Ultimate Human podcast and promotes certain
third-party products used by Gary Brecka in his personal health and
wellness protocols and daily life and for which Ultimate Human LLC
and / or Gary Brecka directly or indirectly holds an economic
interest or receives compensation.  Accordingly, statements
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