In this episode, Jan sits down with performance expert, author and
coach Brad Stulberg to explore what it really means to pursue
excellence — in sport and in life. Brad shares the philosophy
behind his work on performance and human flourishing, from coaching
elite athletes to teaching self-coaching at the University of
Michigan. Together, Jan and Brad dive into the psychology of high
performance, discussing everything from the Norwegian approach to
youth sports to the tension between obsession and balance when
chasing greatness. They unpack ideas from Brad’s latest book on
excellence, including the concept of the “identity house” — why the
best performers need more than just one defining pursuit — and why
excellence should be understood as a process, not just a result.
Along the way, they tackle tough questions about identity after
retirement, the cost of single-minded ambition, and whether
becoming world-class requires a bit of madness. It’s an honest
conversation about ambition, identity, and the delicate line
between going all in and losing yourself along the way. Enjoy this
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