For two years, Ben Branson has sat in the green interviewer chair
- asking the hard questions, holding the space, and speaking on
behalf of The Hidden 20% community.
Today, the chair is flipped.
Phoebe De Leiburné - Production Manager and Head Producer of The
Hidden 20% steps in as host to interview Ben for the first time.
In this conversation, Ben opens up about what drove him to create
The Hidden 20% after being diagnosed Autistic at 39 and ADHD six
months later. Together, they look back on 120+ episodes, 250
million social media views, two British Podcast Awards and the
thousands of messages from listeners who, often for the first
time, finally felt seen. They also unpack the uncomfortable truth
sitting underneath everything The Hidden 20% has uncovered: what
if the number we’ve all been using around neurodivergence is
wrong?
Ben opens up about why continuing as “just a podcast” no longer
felt enough, and why The Hidden 20% is now shifting towards a new
chapter...and a new name.
This episode is not a goodbye.
It’s a thank you, a reflection, a line in the sand, and a
rallying cry for what comes next.
We are not going anywhere.
We are just getting started.
We are here.
We always have been.
And we are not hiding anymore.
JOIN THE MOVEMENT:
https://hidden20.org/mailing-list
Sign up to our newsletter at https://hidden20.org/mailing-list
Buy a green dot badge at https://hidden20.org/products/badge -
2 for 1 in support of the charity
Write to your local MP about neurodiversity - your voice
matters
________
Host: Ben Branson
Production Manager: Phoebe De Leiburné
Video Editor: James Scriven
Social Media Manager: Charlie Young
Music: Jackson Greenberg
Head of Marketing: Kristen Fuller
00:00 Introduction
02:08 Why Production Manager & Producer Phoebe Is
Interviewing Ben
07:58 The Original Idea Behind The Hidden 20%
11:22 Did Ben Ever Expect The Podcast To Become This Big?
18:42 The Most Emotional Moments From The Green Chair
23:16 The Guest Conversations That Changed Ben Forever
28:04 Listener Messages That Left The Team Speechless
34:18 “We Didn’t Just Build A Podcast - We Built A Place People
Felt Seen”
38:10 Why The Hidden 20% Couldn’t Stay “Just A Podcast”
42:56 The Research Suggesting Up To 1 In 3 People May Be
Neurodivergent
47:44 The Systems Problem Facing Neurodivergent People
53:28 Why Awareness Alone Is No Longer Enough
57:02 What The Hidden 20% Is Becoming Next
1:01:46 The Campaign Ben Says Could Change Everything
1:07:12 Why The UK Needs A Different Conversation About
Neurodiversity
1:12:08 The Hidden 20% Team Behind The Scenes
1:17:42 What Ben Has Learned About Neurodivergent People
1:22:34 What The Audience Means To Ben
1:27:48 “This Is Not Goodbye”
1:31:20 The Future Of The Hidden 20%
1:34:56 Ben’s Green Dot Badge
The Hidden 20% is a charity founded by AuDHD entrepreneur, Ben
Branson.
Our mission is simple: To change how the world sees
neurodivergence.
No more stigma. No more shame. No more silence.
1 in 5 people are neurodivergent. That’s 1.6 billion of us - yet
too many are still excluded, misunderstood, or left without
support.
To break the cycle, we amplify voices, challenge myths, and keep
showing up. Spotlighting stories, stats and hard truths. Smashing
stereotypes through honest voices, creative campaigns and
research that can’t be ignored.Every month, over 50,000 people
turn to The Hidden 20% to feel safe, seen and to learn about
brilliant brains.
With your support, we can reach further, grow louder, and keep
fighting for the 1 in 5 who deserve more.
Join us at hidden20.org/donate.
Become a monthly donor.
Be part of our community where great minds think differently.
Brought to you by charity The Hidden 20% #1203348
______________
Follow & subscribe…
Website: www.hidden20.org
Instagram / TikTok / Youtube / X: @Hidden20charity
Ben Branson @seedlip_ben
If you'd like to support The Hidden 20%, you can buy a "green
dot" badge at https://www.hidden20.org/thegreendot/p/badge. All
proceeds go to the charity.
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