Jun Sato - International A&R, Pony Canyon Inc., Japan (1990–2002)

In this conversation, Jun Sato - International A&R at
Pony Canyon, Japan - shares the remarkable story of how
he helped get Paul Weller’s solo career off the ground when
everyone else had written him off. In the early 1990s, as the UK
industry dismissed Weller as an ‘80s has-been, Jun trusted his
own taste, his love of British blue-eyed soul, and a very special
demo cassette that landed on his desk. He quickly negotiated a
three-album deal with John Weller and gave Paul the artistic
freedom to launch a new chapter.


Jun reflects on what it meant to sign a living legend at a
crossroads, championing Paul Weller at a time when old fans in
Japan were still fiercely loyal but the industry wanted “Style
Council 2.0.” Determined to support Weller’s vision, he battled
conservatism inside Pony Canyon, orchestrated secret club gigs to
“start from the underground again,” and staged meet-and-greets
that deepened the Weller-Japan love affair. Working closely with
John Weller, Jun experienced both the tough negotiations and the
genuine warmth of the Weller family. He oversaw the Japanese
release of Paul Weller months ahead of its UK debut, watched it
rocket to the top of the charts, and then promoted Wild Wood and
Stanley Road as Weller’s comeback exploded into an artistic and
commercial triumph.


Looking back on his unique A&R role, Jun shares memories of
trust, creative freedom, and a personal connection that only grew
as Paul’s career flourished. He describes the enduring backstage
camaraderie, the Mod culture’s roots in Japan, and why he feels
pride every time Weller thanks him publicly for believing in
“chapter three.” Today, as Weller continues to innovate, Sato
remains inspired - grateful for a musical journey and friendship
that both changed their lives.


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