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Behavioral finance is now well documented. But most of the
attention goes to how people invest. But the study of how you
spend money might be far more interesting -- and practical. How
you spend money can reveal an existential struggle of what you
find valuable in life, who you want to spend time with, why you
chose your career, and the kind of attention you want from other
people.

There is a science to spending money – how to find a bargain, how
to make a budget, things like that.


But there’s also an art to spending. A part that can’t be
quantified and varies person to person.

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