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Jeff Bezos once said there are different kinds of smart.
Distinguishing the various flavors is important because if you
think smarts comes in just one form, you’ll miss dozens of other
nuanced varieties.


BS is the same. It comes in countless forms, some harder to spot
than others. False modesty, projecting, double standards,
hypocrisy, tugging at heartstrings – these aren’t lies; they’re
subtle forms of BS which is why they’re so prevalent.

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