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Technology is a science. It’s semiconductors and code and
batteries.


But Steve Jobs talked about how the iPad was playful and begged
you to pick it up as much as he’d talk about its processor. The
iPhone is a technological marvel, but Jobs spent a lot of time
talking about how it felt in your hand, and the experience of
opening the box.


Job’s insight, and the most important factor in Apple’s success,
was realizing that technology isn’t merely a science. It’s just
as much an art.


Thanks to my friends at Ramp -- the best expense accounting
system I've seen. For more check out ramp.com/morgan.

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