Steve Lekas on Why Insurance Needs Another Startup Carrier

Spartan philosophy, built in the black-ops lab of
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Finding Peak podcast: https://linktr.ee/ryan_hanley





In the latest episode of the Ryan Hanley Show, host Ryan Hanley
interviews Steve Lekas, the Cofounder and CEO at Branch
Insurance. Steve talks about what led him to love the insurance
industry and shares three insights on creating real value for
consumers.





Episode Highlights:


Steve shares why the mutual should have been the perfect
insurance model. (7:00)

Steve mentions what led him to love the insurance industry.
(14:32)

Steve shares his background. (16:34)

How did Steve come up with the name for his agency?
(19:31)

Steve shares the three insights that led him to start an
agency. (22:12)

What makes Branch different from any other agencies?
(26:33)

How was Steve able to piece it together, when everyone else
has not been able to? (35:19)

Steve mentions what has been fascinating and exciting for
their agency. (36:53)

What does the future of working with independence look like
for Steve? (52:44)






Key Quotes:


“Part of how we built this idea of community is with some
real product innovations, and how the community can benefit each
of the members. And I love the metaphor of a tree creating
coverage, I love that it grows, and it was a name that ended up
sticking, as we incorporated and went to market.” - Steve Lekas

“I think we come at it from a little bit of a different angle
because of the experience of working with consumers and
understanding their buying, and shopping behaviors. And
architecting a business that was built to solve the problems I
couldn't solve in some of my past lives.” - Steve Lekas

“I think our mission is to make insurance less expensive, and
by making it less expensive, we can help more people be insured,
which we most explicitly go after through our nonprofit arm
safety nest.” - Steve Lekas



Resources Mentioned:


Agency Intelligence

Reach out to Ryan Hanley

Steve Lekas LinkedIn

Branch Insurance






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