Jennifer Linton on the Secret Sales Superpower of Data

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In the latest episode of the Ryan Hanley Show, host Ryan Hanley
interviews Jennifer Linton, the Founder, and CEO of Fenris
Digital. Jennifer joins the podcast to talk about the often
misunderstood superpower of data…MORE SALES. Jennifer also talks
about the impact of embedded insurance and how her company is
competing with data giants to deliver data resources downstream
to retail agencies and start-ups.


Episode Highlights:


Jennifer shares her background. (11:54)

Jennifer mentions what embedded insurance is.
(13:57)

Jennifer shares why she considers embedded insurance a
game-changer. (19:45)

Jennifer mentions the huge issue for their agency.
(31:20)

Jennifer gives a little background about their data and
system complexity. (32:27)

Jennifer mentions the reason why they have broad data.
(34:45)

Jennifer shares how most of their API's function.
(36:26)

Where does Jennifer’s agency data come from?
(45:25)

Jennifer shares one of the next products they’re going to
launch. (55:20)

Jennifer shares what they would do for their clients.
(56:26)






Key Quotes:


“I honestly believe that the best solution is to meet the
customer where they are. Get that product started, get the best
information in there.” - Jennifer Linton

“We want to make a good customer experience and a good agent
experience. The only way to do that is because you need data, you
have to have data, and consumers don't understand why you need so
much data. Because they're used to other channels where they can
buy something with a click or a couple of questions.” - Jennifer
Linton

“I think it's important to always try to find the right
partners, we just keep an eye on not just the data, but the
benefit. So, we've got to make sure there's a good problem we're
solving with that data, and when that makes sense, it opens up
the entire world.” - Jennifer Linton






Resources Mentioned:


Agency Intelligence

Reach out to Ryan Hanley

Jennifer Linton LinkedIn

Fenris Digital






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