Nick Jordan on the #1 Thing You Can Do to Scale Inbound Traffic

Spartan philosophy, built in the black-ops lab of
business: https://www.findingpeak.com


Finding Peak podcast: https://linktr.ee/ryan_hanley





In this episode of The Ryan Hanley Show, Nick Jordan, founder of
ContentDistribution.com and the ClusterAI platform, joins the
podcast for one of the nerdiest marketing episodes in the history
of this podcast. It's amazing... you're going to love it (and
learn something).





Episode Highlights:


Nick shares his background. (7:17)

Nick gives an insight into the conversation around organic
searches. (10:18)

Nick shares why the opportunities around SEO are bigger than
you might think. (14:49)

Nick mentions the problem that most businesses have or most
business owners feel. (15:03)

Nick explains the funnel. (17:35)

Nick shares a summary of what ClusterAI does.
(26:23)

Nick mentions why content velocity is the main thing to do.
(28:19)

Nick explains the Youtube embeds. (34:16)






Key Quotes:


“When you're leveraging backlinks to drive a particular
outcome, what you're doing is you're praying to the Google gods.
And if something goes wrong, you're praying again, because there
are too many variables to diagnose and resolve. But when your
strategy is entirely focused on being better than any other page,
Google could show 100% in your control.” - Nick Jordan

“You look for adjacent services or questions that your
customer will always have. And then you target those to build
awareness there. I call this brandjacking when you rank for other
people's brand. And I love it because the more they spend on
marketing, the more people going into your funnel.” - Nick Jordan

“Google would be a very, very poor user experience if anyone
could just post content and it ranks, you know, Google's like the
stock market, it's going to bleed up.” - Nick Jordan






Resources Mentioned:


ContentDistribution.com

Nick Jordan LinkedIn

Agency Intelligence

Reach out to Ryan Hanley






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