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Throwback: Josh Braun on Dominating Cold Email Prospecting

Throwback: Josh Braun on Dominating Cold Email Prospecting

Finding Peak with Ryan Hanley vor 4 Jahren

In this throwback episode of the Ryan Hanley Show, host Ryan Hanley interviews Josh Braun, the Founder of Sales DNA. The Master Guru of cold email prospecting, (and all things sales), Josh Braun, explains why we don’t get the response rate on cold outreac

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In this throwback episode of the Ryan Hanley Show, host Ryan
Hanley interviews Josh Braun, the Founder of Sales DNA. The
Master Guru of cold email prospecting, (and all things sales),
Josh Braun, explains why we don’t get the response rate on cold
outreach we should be and what to do about it.

Episode Highlights:

Josh mentions why salespeople will typically work with him.
(17:50)

What has been one of the huge obstacles right at the
beginning for Josh? (19:26)

Josh shares the best way to understand the customers.
(21:47)

Josh mentions why he would highly recommend interviewing five
or six customers.

Why does Josh prefer shorter emails? (26:25)

Josh mentions the two factors that your prospect wanted.
(31:27)

Can Josh define their superpower and show them in a way that
they even have a problem to begin with, and allow them to make
the connection? (33:28)

Josh shares a story that happened several years ago with his
wife when he saw a U-Haul. (40:39)

Josh shares a story of a man named, Dale Dupree.
(46:43)

Josh mentions the visuals that he teaches to people.
(51:09)

Key Quotes:

“So, the biggest mistake that I see people make, and it's no
fault of their own, is that they've never done the job of the
person that they're reaching out to. And so oftentimes, they're
speaking a completely different language.” - Josh Braun

“Nobody wakes up one day and just buys a product, they will
try to get by the best way they know how to get by because of
habit and anxiety. It's hard to glean that information a lot of
times from marketing materials because there's a spin to it.” -
Josh Braun

“The superpower is you need to shine a light on a problem
that people don't know about because every one of your prospects
is running in their own sneakers today. I call these illumination
questions.” - Josh Braun

Resources Mentioned:

Agency Intelligence

Reach out to Ryan Hanley

Josh Braun LinkedIn

Sales DNA

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This show is part of the Unplugged Studios Network — the
infrastructure layer for serious creators. Learn more at
https://unpluggedstudios.fm.

Full transcript, clips, and more:
https://ryanhanley.com/podcast/throwback-josh-braun-teaches-us-how-to-dominate-cold-email-prospecting

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